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18 posts from December 2007

Sunday, December 30, 2007

The Braise::A Tutorial

Shortie
It's wintertime here in Central Ohio, and that means it's cold, gray, and probably windy/rainy/sleety/snowy. The are a few cures for the winter chill - mac 'n cheese comes to mind, stew, chili, grits - but nothing quite chases them away like a hearty braised dish, full of succulent meaty goodness.

So what is braising? Basically, it is a wet cooking method, as opposed to say roasting, which is a dry cooking method. Braising is best employed for turning lesser cuts of meat into something delectable. There would be no point in braising something like a tenderloin, first of all because it is already tender, and also because it wouldn't turn out as well as a lesser cut, because it doesn't contain as much fat or connective tissue as something like a rib or shank. Which brings us to our next point:

What cuts of meat should I braise? Anything with a bone in tact, first of all, such as our pork country ribs we did a few months back. Shanks make great braised dishes (think osso bucco, the famed Italian braised veal shank); shanks, which are cross-sections of leg, by the way, are particularly good because the bones contain lots of glorious marrow, which is indescribably delicious spread on toast. In addition to cuts containing a bone, any tough, striated cut (brisket) or cuts which are heavily marbled (short ribs), or large chunks of "roast" meats, such as rump roast. Shoulder cuts, also, such as pork shoulder (usually called butt or Boston butt), which contains lots and lots of connective tissue, which breaks down into mouth-coating savory gelatin as it braises. We'll do pork shoulder on New Year's Day, don't you worry your pretty little head.

Digression: There's a pretty interesting section of one of my favorite books, Heat, wherein Bill Buford mulls the recent trend of the short rib. Just what is it, and why did we begin serving it? The short rib, as best I can tell, come from the underside (what would the chest if on a human, as opposed to the back, where the "good" cuts, such as rib eye, etc come from) of ribs 6-10; occasionally, shoulder cuts are sold as short ribs, but they don't seem to have the tender meat you get when using the "plate," or underside of the ribs.  It's rather unfortunately that so many restaurants have begun serving short ribs, as they used to cost about 99 cents a pound, and now they're closer to 5.

So, we've talked a little bit about the braise, now let's talk about how to do it.  First of all, braising takes awhile, so you'll want to get started a good 4-5 hours (or even more) before you plan to eat dinner.  Make your shopping list.  You are going to need your short ribs, some onions, carrots, celery and garlic, and anything else lingering in your fridge which would add depth and flavor (jarred roasted red pepper and sun dried tomatoes are particularly nice; I even crumbled in a few Mexican chiles), you might also want tomato paste, and you will need lots of red wine, which will bring us to another

Digression: Let's talk about cooking with wine for a little bit, shall we?  Why do we cook with wine?  Because alcohol carries flavor; it adds acidity.  And, while it is true that the wine will carry some of its characteristics into the finished dish (namely good things like fruitiness, and bad things like too much oak), I personally believe it is erroneous to think you should only cook with something you would drink.  I think it's more important to cook with something which could, in theory, be quaffed.  What do I mean by that?  Well, I would never cook with what is called "cooking wine" and is sold next to the vinegar.  Just as I would never drink the sort of wine which is called something generic and is sold in a jug, I would cook with said wine.  If I am going to be drinking a $75 bottle of Burgundy with dinner, you better believe it is all going to go down my gullet and not into the braising pot.  If you have money to squander, then, by all means, cook with your first growths.  (If that statement is meaningless to you, you should definitely be cooking with jug wine.  Husband thought that line was too snarky, but I'm feeling snarky today, thanks to work, so I'm leaving it in.)  My general rule for cooking with wine is to avoid wines which are over tannic or overoaked.  This pretty much nixes California Cabernets and Chardonnays.

So, what to cook with?  Whites such as Riesling, pinto grigio - practically anything in a tall, slopey bottle, sauvignon blanc, and reds such as pinot noir, dolcetto, inexpensive french reds.  I bought a $5 bottle of Italian red table wine at Trader Joe's which the staff called the "perfect patio wine."  Which made it perfect for cooking.  I also had an old half bottle of Australian riesling in the fridge, and threw that in, too.

Okay, so let's get started, shall we?  First of All, the list:

vegetable oil
1 pound of bone-in short ribs per person
salt & pepper
2 medium red onions, cut into 1/2" chunks
2 ribs celery, cut into 1/2" chunks
3 medium carrots, cut into 1/2" chunks
1 small can tomato paste
6 sun dried tomatoes, roughly chopped
1 head garlic, cloves peeled
1 bottle red wine
1/2 bottle white wine or water

Preheat the oven to 325 degrees.  Preheat a large Dutch Oven over medium high heat and cover the bottom lightly with oil.  Liberally sprinkle each rib with salt and pepper and gently place them in the hot oil, being careful not to overcrowd the pan (which will cause steaming instead of browning).  You will know when each piece of meat is ready to turn by nudging it gently with a pair of tongs.  If it releases easily from the pan, it's ready to turn.  If not, give it another minute or so.  Repeat until all sides of the meat are nicely brown.  Remove the meat from the pot and place on a plate to set aside (there's no need to cover it).

There should be enough fat covering the bottom of the pan for your veggies, but you may add a little more if you have no visible fat.  Dump in the onions, celery and carrots and cook for about 7 minutes to soften, then add the tomato paste.  Stir to coat every piece of vegetable with tomato paste and allow everything to brown; this takes about 7 more minutes.  It is okay if the paste turns very brown, but preferably not black.  About halfway through this process, add your garlic and sun dried tomatoes and keep stirring. 

When everything is nice an brown, pour in your wine or wine/water mixture.  You should have enough liquid to cover everything; a few things peeking through the top is fine, but there will be evaporation.   Cook for at least 4 hours, peeking every now and then to see if you need to add more liquid.  The short ribs are ready when you pinch them with tongs, and they give way easily.  This takes about 6 hours, more or less.  I would start checking after 4 hours; the larger the ribs, the longer they take.  Also, I've discovered that boneless short ribs take even longer - about 7-8 hours.  But these are worth the wait.

Place the pot back on the stove and carefully remove each short rib and place on a plate (you can cover if you wish, but it isn't necessary).  Strain the cooking liquid through a colander and discard the vegetables, reserving the juice in a wide, shallow sauce pan.  Cook over high heat just to reduce a pinch (our liquid was so thick and rich we didn't really have to reduce very much, and there was so much gelatin from the meat that we didn't need to mount the sauce with butter).  Taste to correct seasoning - at this point, I like to add just a pinch of lemon juice - not more than a teaspoon or 2 - which does not give the sauce a lemony flavor, it just provides a little balance with the richness of the meat.

To serve, place short ribs on plates and maybe grate a little fresh horseradish over.  Spoon a little of the sauce over and make some plain old mashed potatoes.

Happy Braising!!

Housekeeping Notes

Dear Readers & Friends:  I owe you emails.  I owe lots of you lots of emails, and I promise I will be cranking those out between now and Tuesday, when I have time off from work.

I have busy with work and traveling and all of that holiday nonsense, and unfortunately, you have had to suffer with impatience awaiting respose.  I am getting through them, I promise!

If, however, you do not receive a response by Thursday, January 3, please email me again.  I am bound to miss some emails.

Besides all of this, I have lots of updates for you!

Cheers!

Thursday, December 27, 2007

The Great Best Burger in Ohio – Not Just Columbus – Goes to Lima::the Kewpee

Kewpie

Update: thanks to everyone who pointed out my egregious misspelling of "Kewpee."  I have corrected the mistake, and I regret the error.
I think I might have mentioned at the outset of this burger hunt that I originally wanted to separate our best burger hunt into 2 categories: best "fast food" or greasy spoon hamburger, and best "gourmet" burger. I mean, you really can't compare say the Rossi Burger with a White Castle. But I was vetoed, so every burger has to be evaluated on its own merit.

One great benefit to marrying a boy from Lima was my introduction to the Kewpee burger. At first, I was a little incredulous, but I became a convert. Husband's family has a tradition: every Christmas Eve, his grandparents go to the Kewpee and pick up a giant bag to go. Typically, Husband and I straggle in after a night of work and the long drive, and we put a few Kewpees on a plate and pop them into the microwave. A bit of a novelty for us, actually, being that we don't own a microwave and would typically never eat fast food more than 10 minutes after purchase, but the Kewpee is different.

The Kewpee space (not the cute uptown one, but the one on Bellefontaine), leaves a little to be desired – there is no piped music, and you actually feel a little like you're eating in the cafeteria of a steel mill. I'm only happy that the smoking ban has passed since our last visit. All of the workers wear all white, in the old-school style of hamburger joint.

What separated the Kewpee from other fast food joints is their use of fresh, never frozen meat. Furthermore, the meat is grown locally, so it's perfect for those who are watching their food miles, if not their waistlines. The burgers appear to contain no fillers – the patties fall apart much more readily than their lesser counterparts in other fast food restaurants. Also, the burgers are square.

That brings us to the (perhaps) apocryphal story that Dave Thomas originally offered to franchise the Kewpee, but the owner refused, so Mr. Thomas took the concept and made Wendy's. The owner of the Kewpee has always kept the chain small and manageable, which has enabled them to keep the quality in tact.

The Kewpee is the quintessential fast food burger – there's nothing gourmet about it (except its use of aforementioned fresh and local beef). It's grilled on a flat top and the condiments are slapped on at eye-popping speed by a remarkably efficient 16-year-girl. The burgers are wrapped in the charming white wax paper wrappers bearing the cute Kewpee doll and the Kewpee trademark phrase "Hamburg, pickle on top, makes your heart go flippity-flop." The burger is nicely sized, just right for one, and comes topped however you like it – Husband's family prefers mustard, pickle, and onion (scathing, white, uncooked onions which make the whole fridge smell gloriously stinky) and the condiments are always generous. I get the feeling they aren't going around berating the employees and reminding them "only one pickle per!!" They always have about 5 pickles, which combined with the mustard and aforementioned onion, can make you think twice about eating one on a date. 

The Kewpee offers things other than the burger, of course, such as good chili, and cold cheese sandwiches.  The little old lady in line behind us ordered a "degreased burger on whole wheat bread."  Hmm.  Degreased?  Why bother?  There are also homemade pies on the menu, and during the large Christmas Eve rush, lots of whole pies were going home to happy families.

I realize my picture of the Kewpee burger is a little lackluster, but it was 24 hours old, at the bottom of a giant bag full of Kewpies, and had been reheated.  Just goes to show the power of a good burger.

Fries are a little blah, which might give some credence to the Wendy's rumor, because Wendy's has the worst fries in fast food land.

At any rate, the Kewpee is a Lima institution, and I envy them for it.

For what it is, a delicious fast food burger, I give the Kewpee 4 fries.
FriesFriesFriesFries

Info:  Kewpee Burger (several locations) 1350 Bellefontaine Ave in Lima.  419.229.1385.  If you go, I might recommend going to the uptown version, which has a much more charming atmosphere.  The "frosted malts" come in old fashioned milkshake glasses with metal handles.

Wednesday, December 26, 2007

Christmas Cookie Crumbs

Readers!  You don't know how much I have missed you these last few days when I've had to *gasp* go without an internet connection!

Whew.  Husband and I had 4 whole days off for Christmas - something that hasn't happened for about as long as we can remember.  We drove up to Lima to visit his Grandparents and their house full of kitties and their barn full of horses!  I have eaten enough cookies, peanut brittle, and chocolate covered bits of nonsense to last me for the next year, and am sufficiently spoiled to last until at least my next birthday. 

All things being equal, I am glad to see the end of the holiday season, which will finally be over after New Year's Eve (quite possibly the worst day of the year to be a server).  Not that I am particularly looking forward to the long months of winter ahead, but it is always nice to settle into a routine, buy some actual groceries, maybe paint the kitchen, and get back to doing what I do.  I've been eating way too many Costco frozen raviolis tossed with Brussels sprouts and red pepper flakes lately.  Husband was going to make dinner the other night and casually asked did we even had an onion in the house?! (no, we did not.)

So - we managed to do 2 burger hunts on our trip, I have 2 cookbook reviews in the works and lots of new recipe ideas floating around my little brain, so all kinds of good things are up and coming!

I hope all of you had and continue to have a joyous and most of all safe holiday holiday season!

Saturday, December 22, 2007

Better Late Than Never - Photos of My San Francisco Trip

Friday, December 21, 2007

Last Day for Menu for Hope!

New_jenis
For research purposes only, Husband brought me his two new favorite flavors from Jeni's, and wow.  That girl gets better and better, I'm telling you.  Behold, the perfectly balanced Goat's Cheese with Cognac Fig Sauce (foreground) - the (Lake Erie, last time I heard) goat cheese adds bite to the sweet fig sauce, and the Creme Fraiche with Amarena Cherries nearly left me speechless - again, the slightly tart ice cream is a perfect balance for the fat, slightly tart cherries.  I think I might just have to have ice cream for lunch today.

Why am I making you salivate?  Because this is the last day to donate to Menu for Hope and recieve your very own pints of Jeni's ice creams.  Don't forget the prize code is UC23!!  Click here to donate, and thank you!
Mfh4roundedsmall

Thursday, December 20, 2007

Don't Forget Menu for Hope!

Have you donated yet?  I did!  So, cross your fingers for a personal tour of the El Bulli laboratory!  (But we'll have to fly to Spain, I said to Husband.  And?  He asked.  What a trip that would be.)

Most of this is a repost - Don't forget to donate to Menu for Hope!  The last day to donate is TOMORROW, Friday, December 21st, so stop procrastinating!  There are many great prizes out there, and don't forget that the prize here at Chez Widow is a 6 pack of Jeni's Ice Creams courtesy Jeni's, and I will throw in a few trinkets to be shipped separately.  Just a note that this prize can only be shipped within the US, and will be shipped in mid January.  The prize code is UC23!!!  Good Luck!

Mfh4roundedsmall
I am please to be participating again in this year's Menu for Hope (click here for a full description of Menu for Hope), even if I'm a little bit late!  Each year around this time, food bloggers from around the world take a little time to solicit support for those who aren't lucky enough to have enough food to discuss it nonstop.  This years beneficiary will again be the World Food Programe, with a focus on the school lunch program in Lesotho, Africa; to read more about the people, please visit this amazing pictorial at Chez Pim; disposable cameras were given to the community to document their daily lives.  We do this in the form of a raffle with fabulous prizes, from homemade cookies to a tour of the El Bulli laboratory.
Floretpurp_2 
This year, I am thrilled to be offering another great package of Jeni's Ice Cream!  This has been a big year for Jeni's - they have opened a new shop in the Short North Arts District, signed up for another store in Bexley, and they had a beautiful baby girl.  I can't even imagine how busy they are!  On top of that, Dean & Deluca named them the best ice cream in the US, and the New York Times says Jeni "has surpassed the creativity of all other ice cream makes with its versions like Goat Cheese and Cognac Fig Sauce."

Cassis_yo_4This is your chance to taste my favorite ice cream (if you haven't yet) or to sample some new flavors of your favorites!  In addition to the ice cream, I will throw in 2 of my favorite ice cream bowls and maybe a few other trinkets (which will be shipped separately).  Click here to view descriptions of Jeni's flavors (my current favorites are Torrone and Mint Chocolate Stracciatella oh my it's so good).
 
The prize code for this package is UC23!!  Good luck!

To see the complete list of prizes, click here.

Instructions for prize donations:

Here's How to Participate in A Menu for Hope
1. Choose a prize or prizes of your choice from our Menu for Hope at Chez Pim or Kalyn's Kitchen. UC23 for Jeni's Ice Creams!!

2. Go to the donation site at First Giving and make a donation.

3. Please specify which prize you'd like in the 'Personal Message' section in
the donation form. You must write in how many tickets per prize, and use the
prize code. (Each $10 you donate will buy one raffle ticket toward any prize.For
example, a donation of $50 can be 2 tickets for EU01 and 3 tickets for EU02.
Please write 2xEU01, 3xEU02.)

4. If your company matches your charity donation, please check the box and fill
in the information so we could claim the corporate match.

5. Please check the box to allow us to see your email address so that we could
contact you in case you win.Your email address will not be shared with anyone.
Check back on Chez Pim on Wednesday Jaunary 9 for the results of the raffle.

Wednesday, December 19, 2007

Things to do in Columbus::December 19th Edition

Well, it's crunch time for those of you who celebrate Christmas (confidential to Josh - next year, we are totally with you at Hunan House) and are, like me, procrastinating shoppers.  Yikes.  I did brave Easton the other day (and I do mean brave) to push my way through the perfume dealers and the slow shoppers who won't get out of your way.  Hopefully I remembered to get everything I need because there's no way you are getting me back there before February.

Don't worry, I did buy lots of handmade things for the holidays, having recently begun shopping with Etsy (more on that later).  What a fabulous website that is.

For those of you who look forward to my weekly events listing, this might be my last listing until after the New Year, with the assumption that events will be sparse over the next few weeks.  If I am wrong, I will continue to post.  We'll see how it goes.  As always, if you have an event you'd like to see listed, please leave it in the comments or send me an email.

  • First up, a repost from an earlier event - In Monet's Garden: the Lure of Giverny at the Columbus Museum of Art.  I finally had the chance to see this exhibit, and visit the museum for the first time in years, and it was really interesting.  The exhibit features a few works by Monet, and then lots of works which were inspired by those works.  It's interesting to see how the interpretations changed over time.  Take advantage of having something cool in the city, folks.  The exhibit lasts through January 20th.
  • One cool thing about attending the WOSU Social Media Cafe events has been being in COSI after it's closed.  I am sure the security guard thought I was nuts but doesn't everyone have to stand next to the giant pendulum until a ball is knocked out?  I do.  And who could resist walking past the harp with no strings just to see if it was still on (it was).  All of that to say, I love COSI, even if I have a special place in my heart for old COSI.  And you should go.  Especially this time of year when maybe there aren't so many field trips.  Right now you can learn the Science of the Season at their holiday exhibit.
  • If you're looking for something different to do this New Year's, how about celebrating it with Shadowbox?  The Shindig will feature a dinner buffet, champagne toast at midnight, and lots of music by their house band, Billwho?  There will also be a cash bar.  This is one of the less expensive New Year's events I've seen advertised, at $60 a person.
  • Can anyone explain to me the lure of going out on New Year's Eve?  Perhaps I'm just so bitter and wizened after so many years in the service industry, which have included working about all New Year's Eves for more years than I'd care to list, but my ideal New Year's includes cuddling with Husband on the sofa with some champagne, in my jammies, and watching the ball drop while we mercilessly make fun of Ryan Seacrest.  I wouldn't have to be around people who only go out once a year, I wouldn't have to deal with all of the drunk drivers on the streets, I wouldn't have to pay $300 for dinner - ah, it sounds perfect to me.  Well, we can all dream.  I will, of course, be working.  Hooray.
  • Okay, on with the events.  It's still Wildlights at the Zoo: bundle up and take the kids!  Or that girl you've had your eye on.  I promise, it's a good first date. 
  • In additional holiday light news, the Alum Creek park Fantasy of Lights continues this weekend: the 1 1/2 mile drive takes you through all sorts of displays and over a million lights.
  • This week at Whole Foods, the Friday night 5 at 5 tasting features great gift wines.  For $5, you get a punch card for 5 tastes of wine.  For $15, you can attend the VIP tasting in the cooking school and get even more wines.  Visit their schedule for more information.
  • This week at Sur la Table, you can learn Braising and Roasting tomorrow (12/20) at 6:30pm for $65, and Saturday morning, you can take the kids to the Disney Ratatouille Cooking class at 10:30am for $45.

Tuesday, December 18, 2007

Brief Reviews

I suppose you can tell from my recent posts that we haven't been doing a ton of interesting dining out or cooking in recent days.  Why?  You might be asking - well, for anyone who doesn't work in restaurants or retail, this time of year in the restaurant business can be a little hectic.  And it's cold outside.  It's really, really cold outside.  All I want to do is put on some jammies, preferably of the fleece variety, wrap up in my favorite fleece blanket (thanks, sis!), and curl up on the couch with a few cats and my current book (which is the Golden Compass trilogy, thanks for asking).  I might want to whip up some real hot chocolate (the good stuff, made with chocolate shavings, milk, and a stick blender) or some canned soup, but that's about all.  I am a total hibernator.  If I could hole up until March, I would.  Unfortunately, those freaks at Citibank seem really determined to get their mortgage payment every month, so that isn't an option.  YET. 

At any rate, we are still eating.  And I thought I would be remiss if I didn't discuss a few things about which I didn't write full reviews.  Some of these things might get full reviews in the future, just for the record.

  1. Husband and I have been taking a fair number of meals at Betty's lately.  We've had a bit of off-and-on with Betty's.  First of all, I love the interior.  It's probably one of my favorite bar interiors of all time.  But I had a few lackluster experiences awhile ago, and we've been "off" Betty's for awhile. In the meantime, I really liked Surly Girl a lot - definitely my favorite bar interior of all time.  This comes from a girl who, when she was single, had a decorating theme similar to "neo brothel," in which I purchased loads of velvet furniture at auction - at one point, I had a fabulous purple mohair 30s sofa, a pink chair, an orange chair, a green ottoman with dingleberries, and a pink ottoman with gold legs (all velvet).  It was fabulous.  Unfortunately, Husband (then Boyfriend) informed me that he would no longer move the purple mohair sofa.  EVER. (it was very heavy).  And then my cat clawed all of the chairs and the ottomans were wobbly.  And, when we were married, I tearfully watched my brothel melt away.  Now I have very boring taupe colored microsuede from Macy's.  Which was much more expensive than my auction furniture.  The cats don't like to skritch at it, but it's far less stylish.  Listen closely, and you can hear Husband laughing.  And talking about how much he HATED that purple sofa.  Hm.  This isn't what we're hear to talk about, is it?  OH!  So, Betty's.  Okay.  So a few weeks ago, we went with friends after work.  Here's my first Betty's tip: read all of the signs.  Under no circumstances should you EVER seat yourself if the sign is turned to "please wait to be seated."  We didn't even notice the sign, and strolled in and seated ourselves, and then we had to be scolded by our server.  You've been notified.

    So.  That first night, I tried the spring rolls, which were very tasty, and Husband had the Southwestern salad, which he ate in 4 minutes flat.  And then, the next night, he admitted he wanted the Southwestern salad again.  So that was probably a month ago, and I think we've been eating at Betty's after work about 3 times a week.  I'm quite fond of the Betty's Best salad, which loads on bleu cheese, cheddar, bacon, sunflower seeds, sprouts, and who knows what-all, along with a grilled chicken breast.  I also like the blackened catfish, which is appropriately spicy. 

    The other nice thing about Betty's is their beer selection - they always have great beers on tap, as well as creative cocktails.  They might not pour the best Sapphire martini in town, but they do have $1.75 pints of PBR.  And I don't say that because I'm the hipster sort.  I just get tired of paying $5 for pints of the "good" stuff.  Sometimes you just want a pint of something refreshingly simple and a generously poured $5 shot of Basil Hayden on the side.  Your postwork boilermaker never tasted so good. 

    Info: Betty's Food & Spirits 680 N. High St in the Short North 614.228.6191
  2. We had Oodles for lunch the other day, and it was pretty terrible.  I went once when they first opened and then sort of forgot about it, even though I do my banking next door.  I just thought I would share that with you.  We had a tasteless, dry as dust Mongolian beef made with the worst quality of stringy, gristly meat I think I've ever had, and a greasy, vegetable-lacking lo mein.  Lackluster spring rolls and a strange, very eggy "hot" and "sour" soup were along for the ride.  I was really bitter at having spent $20 on that lunch, and wished fervently I had braved the North Market at lunchtime and gone to Lac Viet.  I was really excited about Oodles before they opened, but it disappoints. The tagline is also a misnomer - "Noodle and Dumpling Bar," because they don't have a large selection of noodles or especially dumplings.  Save your  money. 

    The thing I found strange about this is that so many people have commented to tell me they don't like Coco's, which is kind of around the corner from the Victorian Village Oodles.  After our lackluster Oodles lunch, Husband today suggested we give Coco's a shot - gristle-free Mongolian beef, zesty pork with jalapenos, and sticky sweet spicy General Tso's chicken (I know, it's American, it's not Chinese, blah blah BLAH.  I still like it).  Better yet, it was $18 for three entrees.  I only ever claimed it was good, cheap Chinese.  And it still is.

Sunday, December 16, 2007

Changes are Afoot at the North Market

I received this press release from Local Matters, a new charitable organization whose mission is to provide everyone in our community with local products.  Three partners from Local Matters have purchased the North Market Produce Stand and will offer many locally grown items; I am really excited to see this change at the North Market Produce Stand, and I think you will be, too.  This will reduce some of the burden from those who want to eat locally, but aren't always able to get to the farmer's markets on Saturdays.  Read on . . .

Mail
Ring In A Greener New Year in 2008!

The Greener Grocer, a locally owned, sustainably oriented produce stand, opens in the historic North Market January 8th of 2008.  The operation replaces the North Market Produce Stand and will focus primarily on locally and sustainably grown produce. 

New owners Michael Jones, Martha Balint and Susan Weber are hoping to utilize the high profile of the stand, located in the “Heart of the Market”, to promote the benefits of buying local, provide access to sustainably grown food, and to stimulate opportunities for local farmers, urban farmers and gardeners.

“We hope to offer the community an alternative way to think about their relationship with food and it’s impact on our lives and to demonstrate a different business model that speaks to social, environmental and economic factors”, says Weber.

According to Balint, who has worked closely with the farm community for the past 3 years on how to sell directly to restaurants and increase overall market opportunities, “it’s really all about the triple bottom line: People, Planet and Profit”. 

While the Greener Grocer emphasizes local, sustainably grown produce, they also carry lemons, limes and other items that while not locally grown, allow North Market shoppers to have a complete shopping experience for the preparation of their meals.  “Yes, we will have non locally grown items and some conventionally grown produce as well,” says Jones, “but we will strive to purchase “Fair Trade”, non local items as we can and our display signs will indicate farming techniques as well as prices.”

Friendly, knowledgeable service, frequent cooking demonstrations (both Jones and Balint are trained chefs) and value added items like cold salads, soups and “a killer salad dressing”, are all part of The Greener Grocers concept.

All three owners of The Greener Grocer, are also partners in Local Matters, a local nonprofit organization whose mission is the creation of a local food system and who works closely with the farm community, urban, community gardeners and the local schools systems to achieve it’s goal.

According to Jones, the Executive Director of Local Matters, “The Greener Grocer, which is operated as for profit business, really is a “real time” expression of our overall philosophy in our nonprofit work and provides us with a “public face” to put our beliefs into practice and have some fun conversations with folks at the same time.”

You can learn more about The Greener Grocer at their website: www.thegreenergrocer.com or by calling 614.223.1512.  You can learn more about Local Matters at www.local-matters.org or by calling 614.263.5662.

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