On the Subject of Adverts, and How They Will Work

As we have discussed before, after much thought I have decided to begin accepting advertising.  I truly think this will benefit everyone.  The small amount of extra cash will help me do more restaurant reviews, attend more events, review more products, and have more giveaways. 

I am very picky about adverts on other sites, so there is no reason my own site will be any different.  For example, I really hate adverts in between posts.  That being said, I am thinking of having some sort of sponsorship for my weekly "Things to do in Columbus" column.  It will work something like this: a company can sponsor that week's column for a small fee, and they will get top billing, a badge which will link to their site, and a description of their event.

At this time, I will keep the adverts small and won't have banner ads across the top.  The ads will be located in the right hand side of the page, where I now have the "Other things I'm up to" badges.  Badge ads will be around 250 X 250, and  I can assist in creation if necessary.  For example, I have made this badge for Restaurant Widow Sunday Suppers (this ad would be considered 2 ads and would cost accordingly; this example is 280X570, so it's slightly larger than what you can expect) a good example of a single badge would be the "Lisa's Columbus" badge on the right hand side, which is roughly 250X250):

In the interest of encouraging small, locally-owned businesses to advertise, I am going to keep the rates low.  Very low, from what I can tell by checking out the rates of other, similar websites.  I also want to keep the terms very simple.  I might charge more for the top "above the fold" ad, and a slightly lower rate for the remaining 3 below, although in truth I think most people would see all four by reading the top post, because of my narrow main section.  Or I might rotate the ads on a weekly basis, so that your ad will have at least one week as the top ad.

I am also going to add the option of paying slightly more so that you can support me and support WCRS LPFM at the same time.  You will get a mention in the radio spot, similar to an NPR tag.  So at the end of the show I'll say something like "this episode of In Season With Lisa has been brought to you by Restaurant Widow Sunday Suppers. Eat Locally, Eat Well.  Visit RestaurantWidow.com for more details."

If you are interested in advertising, please send me an email for rates and traffic details.  I might hit up a few of you first, so just be warned.  The worst that can happen is you'll say no!  We might also be able to work out trade; for example, if you supply something (or a location!) for my Sunday Suppers, I can place a badge advert for your company in kind.

Payments can be made by check or Paypal.  I am setting up a PO box to make things easier.

Comments

[bethia]

but when will the next sunday supper be?
;-) can't wait!