I have this theory about choice. Well, since a book has been written about it it's really Barry Schwartz's theory now. The theory is that I am too lazy to make an informed decision about every single possible thing. I realize it's good to be informed and all that, but sometimes I want someone else to make most of the decision for me.
I know I'm not alone in this, because there are lots of times when I am waiting on people (usually men) who tell me they don't want to look at the menu, and can't I just pick something for them?
There are many people who are completely intimidated by a wine list, especially if they don't recognize anything on it. A wise person would ask an informed 3rd party for assistance.
And this is why I like Yeah Me Too. At one point in my life I was something of a budding coffee snob, but then I turned 21 and that all flew by the wayside when it was infinitely more fun to investigate the delights of beer and wine, and coffee just became a necessity after one had done a little to much investigating.
Of course I can tell a good cup of coffee (one I make) (ooh! or the pour-over method from Stauf's!) from a bad one (Tim Horton's) (don't get all up in arms, I know lots of people love TH but I find their coffee weak and bitter).
But when I want to buy beans for home, I don't always want to stand in a sea of barrels trying to remember if it's the Tanzanian Peaberry I love or the Monsooned Malabar (they're both good, by the way). Since most of my coffee purchases are made very shortly after I discover that I'm out of coffee, and I'm still bleary eyed, my brain just doesn't work enough to think it through.
Fortunately for me, there are folks who are coffee snobs, from the origin of the bean to the perfect roast for said bean. Yeah Me Too is the perfect kind of tiny business for my little neighborhood; the people who run it are passionate about one thing, and that's coffee (I'd wager they're also passionate about music and art, but for this article those things are neither here nor there).
The only thing one can buy at Yeah Me Too is coffee. You can buy beans or a cup of french-pressed coffee. Usually there are 2 types of beans on offer - a dark roast and a medium roast. That's all the decision you have to make. It's the most beautiful thing. They roast the beans according to their origin, letting the terroir speak for itself (if you really want to get snobby about it). You state your roast and you're in and out just like that. If you desire more of an education, you can receive one. But if you just want to get your beans home while you still have enough energy to grind them, well, you can do that to.
Info: Yeah Me Too 3005 Indianola Ave (south Clintonville)
